apartments houses condos for rent Victoria BC, rental demographics
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apartments houses condos for rent Victoria BC, rental demographics


apartments for rent Victoria BC


the rental demographics in beautiful Victoria, BC

apartments, houses, condos for rent Victoria BC


Rental Demographics in beautiful Victoria BC



Rental Demographics

According to Stats Canada (Jan. 2001 - the latest available), only about 37% of the households in the Greater Victoria Region own their own accommodation. This means that about 63% of the Victoria Region households rent their accommodation, and will be looking for accomodation to rent at some time. In addition, we have many enquiries from people across Canada, the U.S., even as far away as England, who are moving to Victoria.


Internet Demographics

According to a study released October 2004 by international research firm Ipsos-Reid, Japan ranked at the top in 2003 with 82% of the population using the Web, followed by the US with 74% and Canada at 72% of the population.

And with a Greater Victoria population of 318.000 people [Stats Can. Jan. 2001], this means at least 229.000 Internet connected consumers, consisting almost exclusively of middle, upper and high income earners.

the best rental candidates there are

Since then (Jan. 2001), the population of the Greater Victoria region has increased substantially, and so has Internet access.

For example: "Nearly seven million people worldwide joined the Internet from their homes in March 2001" - AC Nielsen eRatings.com, May 2. 2001.

Consequently, and at a very conservative estimate, at least 250.000 people now have Internet access in the Greater Victoria area.

In addition, thousands of people have Internet access at their work place - at local Universities, Colleges, Government offices, businesses, libraries, schools and 'cyber cafes'.

Indeed, as the following statistics [Nielsen Ratings] show, Word Wide Web use is twice as high at work than at home.


www visits - averages      April 2001

at home          


number of sessions per month
number of unique sites visited
page views per month
page views per surfing session
time spent per month
time spent during surfing session

19
11
671
36
9: 26 hrs.
0: 30 hrs.


at work         


number of sessions per month
number of unique sites visited
page views per month
page views per surfing session
time spent per month
time spent during surfing session
38
27
1322
34
20: 06 hrs.
0: 31 hrs.

DATA CURTESY OF NIELSON RATINGS - April 2001






apartments suites houses condos for rent Victoria BC, rental demographics

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