Victoria BC - Internet Demographics
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Victoria BC

Victoria BC Internet demographics

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Victoria BC - Internet Demographics




 
Victoria BC  Internet Demographics


Internet / Demographics
According to a study released May 15. 2001 by international research firm Ipsos-Reid, Sweden ranked at the top in 2000 with 65% of the population using the Web, followed by Canada with 63% and the United States at 59%.

And with a Greater Victoria population of 318.000 people [Stats Can. Jan. '98], this means over 190.000 Internet connected consumers, consisting almost exclusively of middle, upper and high income households -

the best market segment there is

Since then (Jan. 1998), the population of the Greater Victoria region has increased substantially, and so has Internet access.

For example: "Nearly seven million people worldwide joined the Internet from their homes in March 2001" - AC Nielsen eRatings.com, May 2. 2001.

Consequently, and at a very conservative estimate, at least 200.000 people now have Internet access in the Greater Victoria area.

In addition, thousands of people have Internet access at their work place - at local Universities, Colleges, Government offices, businesses, libraries, schools and 'cyber cafes'.

Indeed, as the following statistics [Nielsen Ratings] show, Internet use is substantially higher at work than at home.


www visits - averages      Nov. 2000

at home          
number of sessions per month
number of unique sites visited
page views per month
page views per surfing session
time spent per month
time spent during surfing session
19
11
671
36
9: 26 hrs.
0: 30 hrs.



at work         
number of sessions per month
number of unique sites visited
page views per month
page views per surfing session
time spent per month
time spent during surfing session
38
27
1322
34
20: 06 hrs.
0: 31 hrs.

DATA CURTESY OF NIELSON RATINGS - NOV. 2000






Victoria BC - Internet Demographics

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